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Why Choose Rice's?

We’re your Local Appliance Experts, it’s all we do. At Rice’s, you can expect a premium shopping experience without the premium price tag. Shop in-store or online and get the expert advice you expect from your Local Experts.

Our Story

As a business owner in Bradenton, Florida since the 1970’s, John L. Rice has successfully served our local community for more than forty years. From Chairman of the Manatee Chamber to sitting on the board of the Economic Developmental council, John’s passion for the community shows in his dedication to making Bradenton a better place for businesses and residents.

In 2010, John Sr. and his sons John Jr. and Joe Rice were given the opportunity to reopen a once long-time appliance store that closed in 2009. Rice’s was then formed to fill the void in the local area where high-touch customer service and expert advice was no longer an option for those shopping for appliances.

Since then, Rice’s has grown to be THE destination for appliances and BBQ grills, boasting the largest selection of the top brands in appliances – all at the guaranteed lowest price. Today, Rice’s continues to grow due to our dedication to customer service before, during, and after the sale.

Low Price Guarantee

As a member of BrandSource, a national network of independent appliance retailers whose combined annual purchasing power exceeds $14 billion, Rice's is able to compete with all national "big box" retailers by providing the same low prices, and sometimes even better prices. Rice's monitors the competition in order to offer our customers the best price in Bradenton. If you find a lower advertised price from another local retailer, we'll match or beat their price.

Largest Selection

As the area's largest appliance and bbq grill retailer, Rice's has everything from a dedicated scratch & dent warehouse to a large, beautiful display of built-in luxury appliances. We have more appliances on display than any other retailer in the area.

Expert Advice

Rice's isn't just an appliance store. We're the appliance experts. Discover the difference with our staff of professionally trained product experts who possess the skills and knowledge to ensure you select the right appliance for your home.

Professional Delivery

Rice's provides delivery and installation of everything we sell. From a basic refrigerator delivery to custom built-in installations, our professionally trained installers provide top-quality workmanship and customer service. Delivery and installation of appliances is available in Palmetto, Ellenton, Parrish, Bradenton, Lakewood Ranch, and Sarasota.