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About Us

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Our Story

As a business owner in Bradenton, Florida since the 1970’s, John L. Rice has successfully served our local community for more than forty years. From Chairman of the Manatee Chamber to sitting on the board of the Economic Developmental council, John’s passion for the community shows in his dedication to making Bradenton a better place for businesses and residents.

In 2010, John Sr. and his sons John Jr. and Joe Rice were given the opportunity to reopen a once long-time appliance store that closed in 2009. Rice’s was then formed to fill the void in the local area where high-touch customer service and expert advice was no longer an option for those shopping for appliances.

Since then, Rice’s has grown to be THE destination for appliances and BBQ grills, boasting the largest selection of the top brands in appliances – all at the guaranteed lowest price. Today, Rice’s continues to grow due to our dedication to customer service before, during, and after the sale.

What You’ll Love About Rice’s


The People

Rice’s isn’t just an appliance store. We’re the appliance experts. Discover the difference with our staff of professionally trained product experts who possess the skills and knowledge to ensure you select the right appliance for your home. We also offer delivery and installation of everything we sell in Palmetto, Ellenton, Parrish, Bradenton, Lakewood Ranch, and Sarasota. Whether your are a homeowner, business owner, or home builder, the team at Rice’s is here to help make sure that you get it right.


The Products

Rice’s is the Preferred Partner of the best builders on the Suncoast and we have great relationships with the brands we represent. As the area’s largest appliance and BBQ grill retailer, Rice’s has everything from a dedicated scratch & dent warehouse to a large, beautiful display of built-in luxury appliances. We have more appliances on display than any other retailer in the area.


The Prices

As a member of BrandSource, a national network of independent appliance retailers whose combined annual purchasing power exceeds $14 billion, Rice’s is able to compete with all national “big box” retailers by providing the same low prices, and sometimes even better prices. Rice’s monitors the competition in order to offer our customers the best price in Bradenton. If you find a lower advertised price from another retailer, we’ll match or beat their price.